FLO CLTV Predicion
FLO wants to determine a roadmap for its sales and marketing activities. In order to plan for the medium to long…
FLO RFM Segmentation
FLO wants to segment its customers and determine marketing strategies according to these segments. To this end, customers’ behaviors will be…
AB Testing with ANOVA
A fast food chain is planning to add a new product to its menu. Evaluate the results of the A/B test…
AB Testing
One of our clients decided to test this new feature and wants to run an A/B test to see if average bidding brings…