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Data Analysis

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Eylül 20, 2022

FLO CLTV Predicion

FLO wants to determine a roadmap for its sales and marketing activities. In order to plan for the medium to long term, the company needs to estimate...

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Eylül 20, 2022

FLO RFM Segmentation

FLO wants to segment its customers and determine marketing strategies according to these segments. To this end, customers’ behaviors will be defined and groups will be formed...

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AB Testing with ANOVA

A fast food chain is planning to add a new product to its menu. Evaluate the results of the A/B test and decide which marketing strategy works...

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AB Testing

One of our clients decided to test this new feature and wants to run an A/B test to see if average bidding brings more conversions than maximum bidding.

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