FLO wants to determine a roadmap for its sales and marketing activities. In order to plan for the medium to long term, the company needs to estimate...
FLO wants to segment its customers and determine marketing strategies according to these segments. To this end, customers’ behaviors will be defined and groups will be formed...
A fast food chain is planning to add a new product to its menu. Evaluate the results of the A/B test and decide which marketing strategy works...
One of our clients decided to test this new feature and wants to run an A/B test to see if average bidding brings more conversions than maximum bidding.