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A fast food chain is planning to add a new product to its menu.
Evaluate the results of the A/B test and decide which marketing strategy works...
Python, Pandas, Scipy, Statsmodels
Data Science, Statistical Analysis
AB Test, Data Analysis, Data Science, Statistical Analysis
One of our clients decided to test this new feature and wants to run an A/B test to see if average bidding brings more conversions than maximum bidding.